While there’s no denying that the demand for real estate properties is on the rise, your business as a real estate investor will not flourish unless you know how to set yourself apart in this overcrowded market. In fact, as the need increases, so does the necessity for optimizing your marketing strategy that will ultimately help you boost your business relevance, brand awareness, and bring more clients your way. As an investor, your role is a multifaceted one, including that of negotiating over prices, looking for the most appropriate buyers later down the line, and finding the most lucrative real estate opportunities overall.
To refine your marketing approach in 2020, you need to keep your target audience in mind, as well as the market itself. For example, according to the National Association of Realtors, 50% of buyers found their home online, which instantly puts more pressure on your website, your social media, and other digital factors to enhance your presence. Let’s take a look at various marketing tactics you can add to your strategy that will help you boost your business effectively.
Marketing with WOM still matters
Do you regularly network in your region and look for potential clients? You should do the same with potential partners. Perhaps an investor in a different region can pass over their leads to you when they don’t cover your area of expertise or the region where you operate. Alternatively, legal professionals, insurance companies, inspectors, and the like, they are all valid connections that can help you grow your business and recommend you when there’s an opportunity.
Optimize your website
Now more than ever, investors need a solid web presence to inspire trust, provide another communication channel for prospective customers, and share their expertise and experience with the world. While a good website is a necessity, one that’s not optimized for search engines is practically useless since very few people will get the chance to see or visit your site. To resolve that issue, make sure that you invest in SEO, too.
In case you’re not versed in the process yourself, using white label SEO is another valid option that helps investors focus on their expertise while professionals tend to their web presence and optimization. From creating a stellar content strategy, keyword research and implementation, all the way to link-building and performance tracking, your website is only as effective as your SEO plan, hence the need to get your website on the first page of Google, and preferably within the first five results to maximize the chances to grow your site traffic.
Use your social media presence
Finding free and low-cost marketing strategies is certainly a plus for real estate investors who want to get in front of as many people as possible without burning through your limited marketing budget. When you’re looking to invest your hard-earned income, you want to choose the methods that come with the highest ROI, which includes social media platforms.
The chat alone is enough to help you reach more people, answer their questions, and help them choose what they need. Add to that, regular content posting gives you a chance to get more followers and increases the interest in your business.
Track your marketing progress and adapt
Since your overall marketing strategy consists of so many different segments and campaigns, you need to make sure that you’re not forgetting one final, but pivotal puzzle piece: monitoring. By tracking the progress and the reach of each marketing strategy you implement, you’ll get invaluable information about the effect they have with your target audience.
That information allows you to tweak your approach on the go, find new ways to impress your target market, and above all, stay ahead of your competitors when advertising your business. That very same information will also help you craft better and more effective strategies in the future.
Put referrals front and center
More often than not, referrals are the perfect thing to put your real estate skills in the right perspective for your business. They’ve had the chance to collaborate with you, and successfully so, hence the need to use them as a point of reference when you’re trying to expand your business even further. For example, you can and should add review quotes directly on your website, with their permission, of course.
Add to that, you should encourage them to leave reviews on other platforms such as Google that will further solidify your brand’s presence and portray you as a trustworthy entity in your business. Instead of tooting your own horn, let others praise your skills and rely on their words to grow your reputation.
From crafting a great website, all the way to developing your word of mouth strategies, there are so many different ways to market your real estate business that will help you grow your presence, online as well as offline. Make sure to continuously monitor and refine your marketing so as to allow your real estate business to become a memorable, recognizable presence in the market, no matter how many competitors you might have.
About the author: Mike Johnston is an avid freelance writer and blogger. He’s a regular contributor to numerous blogs and online magazines, where he writes about real estate (his specialty!), investment, market trends, as well as home improvement and living spaces. Mike’s goal is to create interesting and compelling content and then share it throughout the online community.